OnlyAI — Go-to-Market Status
Campaign Report - Sep 16, 2026
Day 70 of 60-Day Test | 0 Meetings Booked
70 days into the 60-day construction test. High engagement (opens), zero conversion (meetings). The data is clear: construction reads but won't buy through cold outreach. Time to test new verticals.
Totals Since Launch (Jul 8)
Clicker Split Tests - COMPLETED
148 report readers tested across 3 angles. All sequences finished.
Split A: The Number
ROI/money angle
Split B: The Gap
Competitive urgency
Split C: Straight Up
Blunt/direct
Offer Campaigns - ACTIVE
Cold Prospeo leads, construction CEOs/VPs. 4 angles running.
Offer A: Expensive Calculator
Offer B: Uncomfortable Math
Offer C: The Bet
Offer D: Anti-Pitch
1 reply: Ehab Shehata, Bravo Inc - on the "don't buy AI" subject line. Checking if real reply or auto-response.
Other Channels
Instantly - Email v2
1,785 leads loaded, 320/day across 8 accounts, ACTIVE
API key needs refresh for live stats
Reply.io - LinkedIn + Voice
721 LinkedIn contacts (2 sequences, throttled). 195 voice drops (3 campaigns). ~115 connections accepted, 607 waiting.
The Problem
Construction executives open the emails and read the report, but they don't respond. This isn't a volume or messaging problem - we've tested 7 different angles across 7 campaigns. It's a market problem. Construction buys through relationships and referrals, not cold outreach.
Recommendation: Vertical Diversification
Keep construction running passively. Launch 30-day tests in 1-2 new verticals where AI enablement sells faster.
Manufacturing / Industrial
Further along in digital transformation, used to buying software
High lead availabilityEngineering / Architecture
Adjacent to construction, tech-forward
Medium lead availabilityLogistics / Supply Chain
AI ROI is obvious and quantifiable
High lead availabilityReal Estate Development
Upstream from construction, bigger buyers
Medium lead availabilityThe McKinsey/BCG assessment tool is vertical-agnostic - it works for any industry. Case studies can be reframed.
Proposed Next Steps
LinkedIn Engagement - Active Replies
Reply.io inbox: 24 threads, 9 tagged Interested, 1 Meeting Intent. Replies being worked Sep 16.
David Epps
InterestedCTO, Envision Construction (Atlanta)
"Nobody really understands what's coming or what to do with it"
HIGH VALUE - 20yr construction tech leader, 400+ BIM/VDC projects. Meeting requested.
Adam Becker
Not nowCEO, 360 Fire & Flood (Detroit)
"Will look at this when I get a minute"
National commercial restoration CEO. Personalized follow-up sent.
Kevin Wiley
InterestedPresident, Demolition Group of America (Chicago)
"Hi, Jose"
30+ years in demolition. Follow-up sent re: estimating/bid prep.
Katherine Banicki, FESD
Not nowPresident, Testing Engineers & Consultants (Detroit)
"Very busy time for us right now - more time in Dec"
57-year firm, geotech/environmental. December follow-up scheduled.
Bryan Egan
InterestedCEO, KOR Building Group / Executive Services of America
"Thanks"
30+ years construction. Report link + open question sent.
Critical finding: These replies were sitting unanswered in Reply.io for days. Campaigns ARE generating engagement - inbox was not being monitored. All active threads now being worked.
Vertical Expansion - Launching
Construction alone is not converting to meetings despite strong engagement. Adding two high-AI-spend verticals for 30-day parallel tests.
Manufacturing
$34B AI market, 48% YoY growth. 42% have abandoned AI projects due to lack of implementation help.
Target: CEOs, Presidents, VPs Ops at 50-500 employee plants
Pain points: predictive maintenance, quality inspection, production scheduling
Leads pulled: 500 via Crustdata
Sequence: 3-step, references case studies + 90-day delivery proof point
Logistics / Supply Chain
97% call AI strategic priority, only 13% seeing results. 190% avg ROI for firms that implement.
Target: CEOs, Presidents, VPs Ops at 50-500 employee 3PLs, freight, distribution
Pain points: route optimization, demand forecasting, empty miles, missed ETAs
Leads pulled: 234 via Crustdata
Sequence: 3-step, references case studies + margin impact framing
Strategy: Keep construction campaigns running passively. Launch manufacturing + logistics as parallel 30-day tests using same infrastructure (SmartLead + Instantly). McKinsey/BCG assessment tool works across all three verticals.